David Ainscough

Hi I'm David Ainscough, Senior Product Manager at Dada. Now you have probably never herd of Dada, but it is a group of Domain & Hosting Companies such as Namesco, Register.it, Amen Internet, Poundhost and many more.

David Ainscough's Bio:

David Ainscough's Experience:

• Product Manager - VPS, Email, SiteBuilder Tools, E-commerce, Extra's at Webfusion

  May 2008 - June 2010

  Virtual Private Servers • Reduced new and existing fraud from approx 30% to below 1%, decreased both customer and product churn within our VPS range, dropping from a peak of 17% to an average 2.6%. • Migration platform from sister company in Cologne data centre, leading to an annual reduction in costs in excess of 150,000€ pa. • Increased conversion rates from website/phone to sales. • Launched a brand new market leading product range – Increasing sales by 60% & ARPU by 12%. Email • Increase Sales by approx 50%, features and APRU by 6%. • Increased Renewal rates by approx 29%. • Introduced Anti Virus/Anti Spam services across all brands. SiteBuilders • Increased renewal rates from approx 30% to around 57% on SiteMaker product. Extras • Introduction of application installers on all main brands for the shared hosting platforms. • Introduction of RatePoint to the Webfusion brand. • Upgrade of the online statistics system for the 123-reg brand. • Upgrade to the WebMail services and rolled out on main brands. Ecommerce • Migration platform from sister company in Cologne data centre, resulting in costs saving on licence and management fees, as well as allowing for a major upgrade with new more sellable features, resulting in increased sales and APRU. • Increased conversion rates from trial to paid subscription. • Reduced customer churn from approx 14% to 3%.

• Online Support Manager at GX Networks (WebFusion, 123-reg Supa Names & Don Host)

  January 2007 - May 2008

  • Managed the re-writing of all technical documentation across all brands from the basic 123-reg self service brands to the premium Donhost brands. • Configured and managed the RightNow CRM and FAQ on both 123-reg and WebFusion. • These systems reduced the level of support contacts an increase the levels of customer self service, reducing the cost of the support.

• Special Projects Manager at 1&1 Internet

  October 2001 - January 2007

  • Managed the online support & Content systems • Managed the Complaints team in the UK • eShop support specialist • Technical Support agent

• Senior Product Manager at Dada

  June 2010

  Brands & Products include: * Poundhost.com - Unmanaged Dedicated and Virtual Hosting. Dedicated hosting solutions ranging from basic Atom Based solutions for £1 per day, up to high end servers and customer hosting solutions * SimplyServers.com - Unmanaged Dedicated Hosting, aimed more at the emerging markets this is building on the experience that has been built during 10 years of hosting dedicated servers in the UK. * Register.it - Shared and Dedicated Hosting. Italy. * Names.co.uk - Domains & Shared hosting, Managed Dedicated & Virtual Hosting. * Amen - Domains, Shared, Virtual & Dedicated Hosting. France, Netherlands & Portugal. * Nominalia - Domains, Shared, Virtual & Dedicated Hosting. Spain

David Ainscough's Education:

• Thames Valley University

  1998 – 2001
  BSc Hons

• Easthampstead Park